LegalFans is a platform designed to help creators and agencies protect their content from unauthorized leaks. It automates the detection of stolen media and facilitates legal takedown actions, ensuring that creators retain control over their work.

Project Type

Product Design

Year

2024

Type

Content Management

Duration

3 months

Contribution

UX/UI Designer

Company

Existek

OVERVIEW

The Growing Issue of Content Leaks

With the rise of digital content platforms, content theft has become widespread. Many websites profit from distributing stolen material, making it difficult for creators to protect their work.

Understanding
the Problem

Understanding the Problem

EMPATHIZE

Discovery

Unauthorized leaks of content lead to financial loss, emotional distress, and reputational damage for creators. Many existing solutions are ineffective, requiring creators to manually track and report stolen content, which is time-consuming and often ignored by violators.

User Research

LegalFans serves three key user groups:

  • Content Creators & Agencies – Protect their content and revenue.

  • Operators – Validate content matches to ensure accuracy.

  • Lawyers – Initiate and execute takedown actions.

Key Insights

  • Automation is essential to reduce creator workload.

  • Legal enforcement must be integrated into the solution.

  • A secure, ethical approach is necessary for user trust.

Seeking for the
Right Answer

Seeking
for the
Right Answer

DEFINE

Problem Statement

How might we provide creators with an efficient, automated solution to detect, validate, and remove leaked content while ensuring legal enforcement?

Challenges

  • Manual content reporting is time-consuming.

  • Websites often ignore individual takedown requests.

  • Creators have limited resources for legal enforcement.

Solution

Automated system that identifies stolen content, validates it, and ensures takedown actions are legally enforced.
This eliminates the burden on creators and improves enforcement efficiency.

User Persona

User Persona

User Persona

NAME

Emma Carter, 28

OCCUPATION

Full-time Content Creator

LOCATION

Los Angeles, CA

Emma has been a content creator for over three years, building a loyal fanbase and generating a stable income through subscriptions. Recently, she discovered her content was being leaked on various websites without her consent, impacting her revenue and personal well-being. She lacks the time and technical knowledge to manually track and report these violations.

NAME

Emma Carter, 28

OCCUPATION

Full-time Content Creator

LOCATION

Los Angeles, CA

Emma has been a content creator for over three years, building a loyal fanbase and generating a stable income through subscriptions. Recently, she discovered her content was being leaked on various websites without her consent, impacting her revenue and personal well-being. She lacks the time and technical knowledge to manually track and report these violations.

NAME

Emma Carter, 28

OCCUPATION

Full-time Content Creator

LOCATION

Los Angeles, CA

Emma has been a content creator for over three years, building a loyal fanbase and generating a stable income through subscriptions. Recently, she discovered her content was being leaked on various websites without her consent, impacting her revenue and personal well-being. She lacks the time and technical knowledge to manually track and report these violations.

Goals

  • Protect her content and revenue from unauthorized distribution.

  • Find an easy, automated way to detect and remove leaked content.

  • Maintain control over her brand and digital presence.

Frustrations

  • Manual takedown processes are slow and ineffective.

  • Many websites ignore her removal requests.

  • Emma feels vulnerable and lacks legal resources to fight back.

How LegalFans Helps

  • Automatically scans and detects unauthorized use of her content.

  • Provides a seamless way to initiate legal takedown requests.

  • Gives her peace of mind by handling the enforcement process.

IDEATE

Possible Solutions

  • AI-Powered Detection: Using machine learning to match content with leaked copies.

  • Operator Validation: Human review to eliminate false positives.

  • Legal Automation: Streamlining lawyer actions for quicker takedown requests.

  • User-Friendly Dashboard: Providing creators with transparency and control over their cases.

Chosen Approach

A hybrid system combining AI detection, human validation, and automated legal enforcement to maximize efficiency and success rates.

User

Extension

LF Team

User

Extension

LF Team

PROTOTYPE

Design & Development

Wireframing & User Flow

We started with low-fidelity wireframes to map the user journey. Early iterations focused on simplicity, ensuring non-technical users could navigate the system effortlessly.

UX/UI Decisions

LegalFans serves three key user groups:

  • Minimalist Dashboard – Users see real-time leak status at a glance.

  • Guided Setup – Step-by-step onboarding simplifies account linking.

  • Clear Reporting – Users receive updates on takedown progress.

Technical Implementation

LegalFans serves three key user groups:

  • AI-Powered Image Matching – Compares OnlyFans media with web content.

  • Secure Authentication – Protects user data with end-to-end encryption.

  • Automated Legal Pipeline – Connects operators and lawyers efficiently.

Creator High-Level User Flow

User Logs In

Secure authentication step.

Secure authentication step.

Links OF Account

Simple OnlyFans account linking.

Simple OnlyFans account linking.

Browser Extension

Extension installation to have access to initial content.

Extension must be installed to have access to initial content.

Leaks Scanning

AI-powered extension scans the internet for stolen content.

AI-powered extension scans the internet for stolen content.

Manual Validation

Operator ensures accurate matches before legal action.

Operator ensures accurate matches before legal action.

Legal Takedown

Lawyers initiate removal requests.

Lawyers initiate removal requests.

Leaks Removal

Violating sites delete leaked media.

Violating sites delete leaked media.

Wireframes

TEST

User Adoption & Feedback

Challenges & Solutions

  • False Positives – Introduced human validation to improve accuracy.

  • Legal Compliance – Partnered with experts to handle jurisdictional complexities.

  • Scalability – Optimized search algorithms for high-volume detection.

Success Metrics

  • Over 10,000 leaks detected in the first 6 months.

  • 80%+ successful takedown rate.

  • 95% user satisfaction score.

Lessons Learned

  • A balance between automation and human validation is crucial.

  • Legal processes vary across jurisdictions, requiring adaptable strategies.

  • Transparent communication with users builds trust and engagement.

Creator View

Statistics

Simple dashboard that allows creators and agencies view basic information about their content status.

Magic Vault

The place for all content from where creators can add and manage it.

Leaks & Keyword Search

View of one particular leak and a place to find specific keywords.

My Platforms

Along with My Camsites and My Socials, My Platforms allows content creators to add places to manage by admins.

My Account

Personal page for every creator with ability to upgrade their subscription.

Extension

The simple process allows user to create a whole clinic management flow or just to set an individual practitioner cabinet work

Admin Panel

Uploads

Leaks

Documents

Comparison (Operator)

REFINE

Next Steps & Future Enhancements

  • Enhanced AI detection for even greater accuracy.

  • Expansion to other platforms.

  • Faster legal processing with more automation.

Technology that
truly helps

Technology that
truly helps

CONCLUSION

LegalFans is a game-changer in digital rights protection, providing a seamless, automated, and legally enforced solution for content creators. This case study highlights the impact of Design Thinking in solving real-world problems through empathy, ideation, prototyping, and iterative testing.